An OTT (Over-The-Top) Messaging Platform allows businesses to communicate with customers through internet-based messaging channels such as WhatsApp, Viber, RCS, Telegram, Facebook Messenger, Instagram, Line, WeChat and others instead of traditional SMS.
The platform can support:
- WhatsApp Business Platform
- Viber Business Messages
- Google RCS Business Messaging
- Telegram
- Facebook Messenger
- Instagram Messaging
- Apple Messages for Business
- Line
- Custom Chat Channels
- Future OTT Channels
Benefits include:
- Rich media support
- Higher engagement
- Interactive buttons
- Images
- Videos
- Documents
- Read receipts
- Branding
- Two-way conversations
- AI chatbot integration
- Better customer experience
- Telecom
- Banking
- Financial Services
- Insurance
- Government
- Healthcare
- Retail
- Ecommerce
- Logistics
- Education
- Hospitality
- Travel
- Utilities
- Manufacturing
Yes.
The platform integrates with the official WhatsApp Business Platform through authorized providers.
Yes.
Complete onboarding includes
- Business Verification
- WABA Creation
- Phone Number Registration
- Template Approval
- Go-Live Support
Yes.
If eligible, your existing number can be migrated.
- Template Messages
- Session Messages
- Marketing Messages
- Utility Messages
- Authentication Messages
Yes.
Bulk messaging is supported according to Meta policies.
Yes.
It supports complete two-way conversations.
Yes.
Supported media includes
- Images
- Audio
- Video
- Contacts
- Location
- Stickers (where supported)
Yes.
Authentication templates support OTP delivery.
Yes.
Supported:
- Buttons
- List Messages
- Product Messages
- Carousel (supported regions)
- Flows
- Catalog
Yes.
AI bots and rule-based chatbots are fully supported.
Viber allows businesses to send promotional and transactional messages with rich media.
Yes.
Subject to Viber policies.
Yes.
- Images
- Videos
- GIFs
- Files
- Buttons
- URLs
Yes.
Rich Communication Services (RCS) is the next generation of SMS.
- Images
- Videos
- Carousels
- Suggested Replies
- Suggested Actions
- Branding
- Rich Cards
- Maps
- Buttons
No.
Google Messages supports RCS natively.
Yes.
If configured.
Yes.
Example:
↓
Viber
↓
RCS
↓
SMS
↓
Yes.
Examples:
- Country-wise
- Operator-wise
- Cost-wise
- Customer preference
- Availability
Yes.
Failover routing is supported.
The TeleOSS OTT Messaging Platform provides a comprehensive RESTful API framework that enables seamless integration with enterprise applications, CRM systems, ERP platforms, customer support solutions, marketing automation tools, billing systems, mobile applications, and third-party business applications.
The API architecture follows REST principles and uses standard HTTP methods (GET, POST, PUT, DELETE) with JSON request and response formats, making integration straightforward for developers across multiple programming languages such as Java, .NET, PHP, Python, Node.js, Go, and others.
Through the REST API, organizations can perform a wide range of messaging operations, including:
- Send messages through WhatsApp, Viber, RCS, Telegram, and other supported channels
- Receive inbound customer messages
- Manage message templates
- Upload and send multimedia files
- Retrieve delivery reports and read receipts
- Access conversation history
- Manage contacts and customer profiles
- Schedule campaigns
- Generate reports and analytics
- Monitor API usage and message status
The platform supports secure authentication using API Keys, JWT tokens, OAuth 2.0, IP Whitelisting, and HTTPS encryption. Rate limiting, API versioning, detailed error handling, retry mechanisms, and webhook callbacks are also available to ensure reliable enterprise-grade integrations.
Detailed API documentation, sample code, SDKs, and a sandbox environment are provided to simplify implementation and accelerate deployment.
The platform supports SMPP Version 3.4, which is the industry-standard protocol widely adopted by mobile network operators (MNOs), SMS hubs, aggregators, CPaaS providers, and enterprise messaging applications. It can function as both an SMPP Server (accepting connections from external clients) and an SMPP Client (connecting to external SMSCs or messaging gateways), depending on deployment requirements.
The TeleOSS platform provides comprehensive SMPP capabilities, including:
- SMPP Transmitter (TX), Receiver (RX), and Transceiver (TRX) bind support
- Secure authentication using System ID and Password
- Multiple concurrent SMPP client connections
- Configurable bind limits and session management
- High-throughput message processing with configurable TPS (Transactions Per Second)
- Delivery Receipt (DLR) handling and status updates
- Long message support using message concatenation
- Unicode (UCS-2) and GSM 03.38 encoding support
- Binary message and Flash SMS support (where applicable)
- Scheduled message delivery
- Message validity period configuration
- Source and destination address management
- TON (Type of Number) and NPI (Numbering Plan Indicator) configuration
- Automatic enquire_link management for connection health monitoring
- Configurable timeout and retry mechanisms
- Message queue management and prioritization
- Real-time connection monitoring and statistics
For organizations operating hybrid communication environments, the platform enables SMPP-to-OTT and OTT-to-SMPP message workflows. For example, messages received through an SMPP client can be intelligently routed to WhatsApp, Viber, or RCS based on predefined routing policies, customer preferences, channel availability, or business rules. Likewise, OTT-generated notifications or responses can trigger SMS delivery through SMPP when required.
Yes.
Supported:
- Salesforce
- Zoho
- HubSpot
- Microsoft Dynamics
- Custom CRM
Yes.
SAP
Oracle
Odoo
Custom ERP
Yes.
For
- Delivery
- Read
- Failed
- Incoming Message
- Status Updates
- API Token
- JWT
- OAuth
- IP Whitelist
Yes.
- OpenAI
- Google Gemini
- Azure OpenAI
- IBM Watson
- Dialogflow
- Rasa
- Custom AI
Yes. The TeleOSS OTT Messaging Platform supports seamless chatbot-to-live agent handover, enabling organizations to deliver a smooth and uninterrupted customer service experience across all supported OTT messaging channels, including WhatsApp Business Platform, Viber Business Messages, Google RCS, Telegram, Facebook Messenger, Instagram Messaging, and other integrated channels.
The platform is designed with a hybrid customer engagement model, where AI-powered chatbots or rule-based virtual assistants handle routine and repetitive customer interactions, while complex, sensitive, or high-value conversations can be automatically or manually transferred to a human support representative whenever required.
Yes. The TeleOSS OTT Messaging Platform supports multilingual chatbot capabilities, enabling organizations to engage customers in their preferred language across multiple OTT communication channels, including WhatsApp Business Platform, Viber Business Messages, Google RCS, Telegram, Facebook Messenger, Instagram Messaging, and other supported messaging platforms.
The platform is designed to support businesses operating across different countries, regions, and linguistic demographics by allowing chatbot conversations, menus, templates, knowledge bases, and automated workflows to be configured in multiple languages. This enables organizations to provide a personalized and localized customer experience while maintaining consistent service quality across global operations.
The chatbot can be configured to identify a customer's preferred language using various methods, including:
- Customer profile or account settings
- User-selected language from a chatbot menu
- Mobile number country code
- Geographic location (where applicable)
- CRM or customer database information
- Browser or application language preferences (where available)
- AI-based language detection from incoming messages
Once the preferred language is identified, the chatbot automatically delivers responses, menus, quick replies, buttons, and interactive content in the selected language, ensuring a seamless and user-friendly customer experience.
The platform supports multiple language configurations within a single chatbot instance, allowing organizations to manage global customer interactions without maintaining separate chatbot deployments. Commonly supported languages include, but are not limited to:
- English
- Arabic
- French
- Spanish
- German
- Portuguese
- Italian
- Russian
- Chinese
- Japanese
- Korean
- Hindi
- Gujarati
- Tamil
- Bengali
- Turkish
- Thai
- Indonesian
- Vietnamese
- Malay
- Swahili
- Other regional and custom languages
The exact language availability may vary depending on the selected AI engine, messaging channel, and business requirements.
Yes. The TeleOSS OTT Messaging Platform includes a comprehensive Live Chat Console that enables customer support teams, sales representatives, contact centers, and business users to manage real-time customer conversations from a single, centralized interface. The console is designed to support omnichannel customer engagement by consolidating messages received from multiple OTT communication channels into one unified workspace.
The Live Chat Console allows organizations to manage customer interactions across supported channels such as WhatsApp Business Platform, Viber Business Messages, Google RCS, Telegram, Facebook Messenger, Instagram Messaging, and other integrated messaging platforms without requiring agents to switch between multiple applications.
The console provides a modern, web-based interface where agents can view, manage, and respond to customer conversations in real time. Each conversation displays the complete interaction history, enabling agents to understand the customer's context and continue the conversation without requiring the customer to repeat previously shared information.
Key capabilities of the Live Chat Console include:
- Unified inbox for managing conversations across multiple OTT messaging channels.
- Real-time messaging with instant message synchronization.
- Complete conversation history and customer interaction timeline.
- Customer profile and contact information display.
- Rich media support, including images, videos, audio files, documents, PDFs, location sharing, and contact cards.
- Support for interactive messages such as buttons, quick replies, lists, and forms where supported by the messaging channel.
- Internal notes and comments for agent collaboration.
- Conversation tagging and categorization.
- Search and filter functionality for customers, conversations, and message history.
- Canned responses and predefined message templates for faster customer support.
- File attachment and document sharing capabilities.
- Customer conversation status management (Open, Pending, Resolved, Closed, Escalated).
- Real-time typing indicators and message delivery/read status where supported by the messaging channel.
Yes. The TeleOSS OTT Messaging Platform supports multi-agent access on a single business messaging number, enabling multiple customer service representatives, sales executives, technical support engineers, and business users to manage customer conversations simultaneously through a centralized Live Chat Console.
This capability is particularly beneficial for organizations that receive a high volume of customer inquiries and require multiple agents to collaborate while using a single official business account, such as a WhatsApp Business number or other supported OTT messaging channels. Instead of assigning separate numbers to individual agents, the platform allows all authorized users to securely access and manage conversations from the same business identity.
The platform provides intelligent conversation management to ensure that customer interactions are handled efficiently without duplication or conflicts. Incoming conversations can be automatically assigned to the appropriate agent based on configurable business rules such as:
- Department (Sales, Customer Support, Billing, Technical Support, Operations)
- Agent skill set or specialization
- Language preference
- Customer priority or service level
- Geographic region
- Agent availability and online status
- Current agent workload
- Queue-based assignment
- Round-robin or load-balancing distribution
Yes.
Examples:
Sales
Support
Billing
Technical
Yes.
Yes.
Yes.
Yes.
Example
Hello {{CustomerName}}
Supported
CSV
Excel
API
CRM
Database
Yes.
Includes
Delivered
Read
Clicked
Failed
Blocked
Response Rate
Images
Videos
Audio
GIF
Contacts
Location
Documents
Depends on the messaging channel.
Yes.
Yes.
Channel-specific encryption is supported.
Yes.
Yes.
Yes.
Yes.
Supported depending on deployment and customer configuration.
Yes.
Yes.
CSV
Excel
Yes.
Supported where available.
Both.
Yes.
Yes.
Yes.
Supported.
Yes.
Depends on infrastructure and channel limits.
Yes.
Yes.
Yes.
Yes.
Yes.
Yes.
Yes.
Yes.
Yes.
Supported.
Optional.
Both.
Yes.
Yes.
Yes.
Yes.
Yes.
SMS
Webhook
Yes.
Supported.
Supported.
Yes.
Yes.
Yes.
Yes.
Yes.
Available based on the selected support plan.
Optional support packages are available.
- Subscription
- Annual License
- Perpetual License
- SaaS
- Enterprise
Yes.
Yes.
Depends on the commercial agreement and licensing model.
Yes. The platform is extensible and designed to support additional messaging channels through modular integrations.
Key advantages include:
- Multi-channel messaging platform
- Single unified API
- Official channel integrations
- AI chatbot readiness
- Live agent console
- White-label and multi-tenant architecture
- Rich campaign management
- Advanced routing and failover
- Real-time analytics and reporting
- Cloud or on-premise deployment
- Enterprise-grade security
- Scalable architecture for high messaging volumes
- Customization and integration support
- Dedicated implementation and technical support